Muybridge Magic Theater
I wanted both revolutionize theater but at the same time, go back to when it first was getting popular. To do this I developed a new brand called Muybridge Magic Theater. The goal for this was to make an interactive theater by combining dinner and a movie. The catch is the food is themed around the film thats being played. All movies being played would be classic films, going from the 1940s to at most the 1980s.
To develope the brand, it was a difficult challenge to make marketing and advertisements, as this is a fictional company, with no real location, employees, merchandise. So coming up with the brand myself was important to figure out how to advertise. To solve this problem, I took B-roll aswell as classic film clips to make short form and long form video content, to make the viewer feel the magic of the old films, and what we can offer.
The creative work and strategy matched together to fit the target audience. I especially felt like the long form content, brings back the magic and power that old films had.
