Adclub is the JWUs advertising team. We are affiliated with the American Advertising Federation (AAF). Where we have the opportunity to go to the Student Advertising Career Conference, and the National Student Advertising Competition (NSAC). Adclub gives students opportunity to work with real clients and get hands on experience.
I originally started out in the Adclub as a graphic designer and copywriter. Where I would come up with creative ideas as well as design visuals. After the NSAC competition in 2025, the advertising program for JWU unfortunately took a turn for the worst. The club was restarted, and I helped by being one of the founding members of the re-established club. Currently, I sit as the secretary and a creative director. Helping lead the design and creative portion of all our work.
We also expanded into working with university wide clients, such as the College of Hospitality & Business apart of JWU, to create The CONNECT Conference.
When I first began Adclub, I mainly only did design work. For the AT&T campaign I worked on the infographic portion. I also did copywriting, and I am very proud to say that I was able to write up exactly 1,028 different tagline/ideas for AT&T's "Connect Changes _____".
Later on I was given the opportunity to star in multiple advertising spots within the campaign, bringing energy into the spots, and making people laugh made me feel happy.
Our team won 1st place in the district competition, and made it all the way to Nationals, we were able to place 5th, out of around 100 universities. As well we were able to win.
Starting in the fall of 2025, I had a bigger role to play within the NFL's campaign. I was one of the lead designers, and creative directors. In the fall I also took on the role of researching and strategist, building the ground for the campaign.
In the spring I lead the designer for the plansbook layout, design, and cover. I also worked on creating the infographics that are built into the plansbook.
I also lead some of the creative execution, including the Momentum trainwrap, which is made to make an interactive feature for our campaign. I also helped advance our logo for Forward Progress, which was our big idea and umbrella company name.
I also took initiative by creating our presentation for the NSAC, and being one of the four presenters.
